R & D Design
Research and development management is a relatively broad management category. It can be understood from two aspects, narrow and broad:
Narrow definition: It refers to the management of the research and development or technology department and its work, focusing on the product development and testing process.
Broad definition: Research and development work in fact not only includes technology development work, its scope covers the whole life cycle of new products, from the generation of product ideas, product concept formation, product market research, product design, product realization, product development, product pilot test, product release and other entire process. From the perspective of management, its scope covers product strategy and planning, market analysis and product planning, product and research and development organizational structure design, research and development project management, research and development quality management, research and development team management, research and development performance management, research and development human resources management, platform development and technology pre-research and other fields.
Basic idea
1. Encourage innovation and create an enterprise environment suitable for research and development;
2, committed, open and equal corporate culture as the cornerstone of R & D management;
3, people-oriented, give play to the creativity and initiative of employees;
4, product development as an investment, market-oriented, attach importance to product portfolio management and product management stage decision-making;
5. Adopt platform-based asynchronous development mode;
6. Matrix cross-departmental collaborative operation
7. Structured product development process
8, user demand is the root of driving R&D progress and innovation
Message board
